[보도] Ads and the boss solidify jaebeol 댄 슬롯 in public eye

It’s all about 댄 슬롯.

The nation’s four biggest conglomerates are each seen in a distinctly different light by the 2,536 college students who participated in a recent survey conducted by the JoongAng Ilbo and JobKorea, an online job listing Web site.

People working for Samsung Group are in their early 30s and tend to have a sophisticated 댄 슬롯, according to the college students surveyed.

Hyundai-Kia Automotive 댄 슬롯 reminds respondents of men in their 40s who are macho and unfashionable.

Meanwhile, LG Group was said to have a feminine 댄 슬롯.

Respondents describe LG as a fashion-savvy woman in her mid-30s.

Survey participants said they imagine men in their mid-20s who like to wear casual suits when they think of SK 댄 슬롯.

“People tend to believe that there is a close link between each group’s advertisements and its public 댄 슬롯.

In addition, the flagship product of each 댄 슬롯 affects how people think of the groups,” said Kim Hwa-soo, head of JobKorea.

“In the case of Hyundai-Kia Automotive 댄 슬롯, the 댄 슬롯 started in construction and heavy industry, which gave respondents a masculine picture of the company,” Kim added.

LG Group must have developed a soft 댄 슬롯 as the group has been working with a famous actress whose public 댄 슬롯 is feminine, said Kim Chung-ho, president of the Center for Free Enterprise, a business think tank.

Respondents have identified the actress’ public persona with the LG Group’s 댄 슬롯, he said.

“What people think about the chairman of each 댄 슬롯 also affects the way the general public view the each conglomerate,” said Kim of CFE.

By Moon Byung-joo / Sung So-young
JoongAng Ilbo / Staff Reporter [so@joongang.co.kr]